Why I Wrote This Book

Aware of the saturated book market for business leadership topics, I sought to differentiate this book in a number of ways. I found some books are necessarily verbose in nature, often providing opinion based text rather than evidence-based information. This book aims to offer a more concise alternative with 11 references of established frameworks. Covering 19 chapters ranging from strategic development and online marketing to reporting and ethics, this book aims to be your definitive toolkit.

This book can also be used as a great pocket handbook for those studying the ACCA SBL (Strategic Business Leadership) exam module.

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